A good photography brief is the foundation of a successful shoot. It ensures everyone is aligned on expectations and helps your photographer deliver exactly what you need. Here's how to create a brief that gets results.
Why a Brief Matters
Without a clear brief, you risk miscommunication, wasted time, and images that don't meet your needs. A detailed brief saves money by reducing revisions and reshoots.
Essential Elements of a Photography Brief
1. Product Information
- Product names and SKUs
- Number of products to photograph
- Size and weight of items
- Key features to highlight
- Any fragile or special handling requirements
2. Image Requirements
- Number of images per product
- Required angles (front, back, side, detail)
- Background preferences (white, lifestyle, composite)
- File format and size requirements
- Platform specifications (Amazon, Shopify, etc.)
3. Brand Guidelines
- Brand colours and fonts
- Style references and mood boards
- Examples of photography you like
- Any specific dos and don'ts
4. Timeline and Budget
- Deadline for final images
- Budget range
- Rush requirements if applicable
Common Brief Mistakes to Avoid
Being too vague: "Make it look good" isn't helpful. Be specific about what "good" means for your brand.
Forgetting technical specs: Different platforms have different requirements. Amazon images need different specs than Instagram content.
Not sharing examples: Visual references are worth a thousand words. Share images you like (and don't like).
Our Brief Template
We've created a simple brief template that covers all the essentials. When you enquire about our services, we'll send you our form that makes briefing easy and ensures we capture everything we need.
What Happens After You Brief Us
Once we receive your brief, we'll:
- Review your requirements and ask any clarifying questions
- Provide a detailed quote based on your needs
- Schedule your shoot or arrange product delivery
- Confirm the shot list before we begin
Ready to brief us on your project? Get in touch for a free consultation.
