In Focus
Practical advice from our York studio on product imagery, ecommerce, Amazon, briefs, launches, and all the bits that usually get overlooked until a shoot is already under pressure.
Claire, our Creative Director, explains why product imagery should be one of the first things you address when refreshing your website, and how we help brands get it right.
Nic, our studio director, explains why no two products get the same treatment in our studio, and why that is exactly the point.
A practical guide to the image types that actually matter when you are launching your first product on Amazon. Less jargon, more clarity.
A practical guide to the images, copy, modules and planning you actually need to build effective Amazon A+ Content.
Claire, our Creative Director, explains why Photograph My Product has no minimum spend, and why brands can confidently start with just one product.
Claire, our Creative Director, explains why Amazon image compliance matters, but why effective Amazon listing images need to do far more than simply meet the rules.
Claire, our Creative Director, explains why strong product imagery is really about buyer trust, confidence and conversion, not just making a product look attractive.
A comprehensive guide to product photography covering equipment, lighting, image types, platform requirements, retouching and when to hire a studio. Written by a working product photographer.
Discover the benefits of working with a long-term product photography studio for ecommerce growth, brand consistency and faster product launches.
PMP studio director Nic Barella on how commercial photography is evolving, and why the final image now matters more than the route used to create it.
A practical guide to making your product imagery and website visible to AI systems. Covers structured data, schema markup, AI crawler access and the shift from SEO to Generative Engine Optimisation (GEO).
A practical guide to digital composite lifestyle photography, including how the process works, what makes it look believable, and when it is the smarter choice for ecommerce brands.
A practical guide to where AI product photography helps, where traditional photography still matters, and why many ecommerce brands get the best results from a human-led hybrid workflow.
A practical guide to Amazon product photography requirements, covering hero image rules, white background guidance and listing image best practice for sellers.
A clear guide to product photography pricing in the UK, including packshots, Amazon image sets, lifestyle photography, and what actually changes the cost.
A practical guide to choosing between packshots and lifestyle imagery, with advice on when each works best and why many ecommerce brands need both.
Has your brand imagery kept pace with your business? Here are ten signs it's time to refresh your product photography.
In crowded markets, memorable brands don't just happen, they are built. Five practical strategies to differentiate your brand.
Every successful business begins with a great idea, but it's what happens next that matters most.
How to make your imagery feel consistent across your website, marketplace listings, social, and campaigns.
Why booking your Christmas photography early is essential for Q4 success.
Combining professional photography with AI-generated scenes to create flexible, believable product imagery.
AI can assist in developing ideas, but building consistent, high-quality visuals still demands human creativity and technical skill.
A practical look at the visuals and structure that make A+ content feel clearer, stronger, and easier to shop.
Why stronger product imagery usually makes ad creative easier, clearer, and more believable.
A strong photography brief is a creative roadmap that saves time, sets expectations, and ensures images match your vision.
Rushing visuals doesn't save time, it often costs more in lost sales, lower trust, and reshoots.
Professional product photography isn't about simply clicking a shutter. Here's what goes into each image.
Your visuals are often your first brand impression. Here's why allowing proper time for your photoshoot is essential.
What lifestyle photography actually does for a brand, and how to brief it properly so it feels real.
Prime Day is the biggest visual test your Amazon listings will face all year. A studio-tested guide covering every image slot, A+ content strategy, mobile optimisation, and a 12-week preparation timeline.
A comprehensive guide to briefing your photographer. Learn what to include for the best results.
The true cost of DIY product photography compared to professional packshots. What's really worth it?
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