Before you commission A+ design, check that the required content options are available in your account. Eligibility and access are separate from having attractive photographs. The current Amazon content manager is the place to confirm what you can create for the relevant brand and products.
Once that is clear, prepare the material the page will need. A useful A+ project combines accurate information, appropriate images and a layout that works at the size people will read it.
A clear product story
Write down what the buyer should understand after reading the section. This could be the difference between two sizes, how a material is used or what is involved in setup. Keep the points specific enough that an image or paragraph can answer them.
Separate product facts from marketing ideas. A claim about compatibility, ingredients or performance needs approval from the business responsible for the product.
Usable photography
Collect the highest-quality originals available. Include a clean product view, relevant close details and any useful context images. Identify missing angles before designing around placeholders.
A photograph that works in a listing tile may not have enough room for a banner. Give the designer access to uncropped masters where available and ask the studio about additional framing if necessary.
Copy that belongs in the layout
Write short headings and useful explanations. Keep information as text where the module allows it, rather than flattening everything into an image. Small text baked into a graphic can become difficult to read on a phone.
Avoid copying the same paragraph into several modules. Each section should contribute something new. Brand history is useful when it explains the product or the company’s approach; it does not need to overwhelm practical details.
A module plan and an owner
Choose the available modules before final image production. Record the current upload requirements and nominate someone to approve the design. Amazon’s design guide provides examples of how these formats can be used.
If Premium options are available, use them only when the content benefits. More complex presentation creates more assets to prepare and check. A clear basic layout can be a better fit for a straightforward product.
A final review on the actual page
Preview the complete sequence on mobile and desktop. Check product identity, variant references, image crops, spelling and repeated content. Compare the design with the current guidance before submitting it for review.
For an efficient handoff, use our A+ photography brief guide. It helps separate photography, copy, design and upload responsibilities so the estimate covers the work you actually need.
